marketing job titles

It’s a great time to be a job seeker, and that’s true for marketing professionals as well. Insights. Marketing coordinators can work in teams or on their own and usually report to the marketing manager. They also strategize and execute digital marketing campaigns and gather and analyze the data results from those campaigns. These recruiters often work for staffing agencies and receive commission for successfully finding and placing candidates for client roles. Understand our products and services; fully inform potential customers. Knowledge of media-editing software; working knowledge of web design principles, best practices and content management platforms. Significant experience with SEO/SEM campaigns and digital tools. Best Jobs for Marketing Majors . Generate, share and reply to online reviews in a positive and open manner. Brand: Creative job titles can be an avenue for a company to express its brand. Marketing analysts use market research and data to identify business trends and customer behavior. For example, if you are hiring a master of Instagram Marketing, you may want to choose the Instagram Brand Ambassador title versus the broader “Brand Ambassador”. These five are based on some of the top Google search terms related to marketing jobs. Why Digital Marketing Job Titles Aren’t an Afterthought. Built around a variety of roles, from managers and directors to technical officers and analysts, great marketing professionals are out there. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates. Marketing Job Titles. 5 Critical Skills and the Marketing Job Titles They're Perfect For 1. Develop and implement strategies with marketing team. Job Titles for Communications Leaders. Creatively envision macro and micro needs to design and implement successful marketing campaigns. We are constantly examining the latest trends in the marketing, creative, communications and digital markets, uncovering the latest shifts in hiring activity and salary expectations. Confident consumers spend more, which creates increased demand for marketers to help companies compete for their dollars. My advice: Save your creative marketing titles for business cards (not job postings). Public Relations. But just know that you’ll get very few candidates searching job postings for such creative marketing titles. The job is a mix of marketing and human resources as the recruiter uses marketing skills to attract top talent and build trusting relationships with employers. This might be the job title most commonly confused with the product manager role. Solid social media presence on multiple platforms, with above-average followers. Superior computer skills, including marketing technology applications. Job Title Salary; NetDoktor Marketing salaries - 33 salaries reported: $50,070 / yrAramark Marketing salaries - 32 salaries reported: $10 / hrYelp Marketing salaries - 30 salaries reported: $10 / hrPower Home Remodeling Marketing salaries - 27 salaries reported: $27,456 / yrL'Oréal Marketing salaries - 24 salaries reported: $21 / hr Ladders is the #1 job search site for $100K jobs hiring now. Badass Marketing Titles: 101. Social media coordinator. We are constantly examining the latest trends in the marketing, creative, communications and digital markets, uncovering the latest shifts in hiring activity and salary expectations. 1) Mobile Marketer. You can jump to marketing job titles, sales titles, or any other job positions, fast. The brand ambassador title is now widely used outside retail. Level 4. Because a lot of companies have marketing departments made up of only a few people, marketing staff job descriptions can include a mix of areas like social media, public relations, … Assemble and present reports that collect and analyze market research data by consolidating, summarizing and formatting information into formats that optimize readability. A career in any field is rarely a straight line, but there is a progression in job titles, from junior to senior. Event marketing specialist. Manage effective tracking systems for online marketing activities. Two years’ experience as a marketing associate, marketing assistant or related position. All marketing related strategies and planning are done, finalized and executed by the marketing director. Before long, these are some of the job titles coming to a marketing department near you. We tell you how to use the Job Title section to your advantage, so that your resume will … Generally, most job titles are set by employers, so understanding popular keywords also gives some interesting clues about how companies are structuring their marketing teams. Manage day-to-day messaging; update and manage company blog, e-newsletter and social media. When we posted the role with the job title of Digital Marketing Specialist, and kept the description focused on SEO, we got a ton of applicants and found the right candidate fast. Any other insights on marketing career trends? For recent college graduates or those who do not have previous marketing experience, an entry-level marketing job is … Some of us may have been born with the gift of creativity, but luckily for the rest of us, there are job title generators available online that can get the creative juices flowing if you need a … Any marketer worth their salt knows that an eye-catching job title is a sure-fire way to add a bit of extra oomph to your agency. Work trade shows as a spokesperson for the company. 1) Mobile Marketer. Digital marketing managers will develop and implement online marketing campaigns to promote products or services for a company. Digital Marketing. Analyze data compiled from questionnaires and other market research. For example, I didn’t count long-tail searches such as “marketing manager job in dallas” or “best marketing director jobs”. The Marketing Coordinator role includes creating website content and promotional materials. Previous work experience as a brand ambassador, promoter, influencer or another similar role. Marketing Job Titles with links to our recommended job searches, which include synonyms. © 2020 American Marketing Association. Home » Marketing » Blog » Sales and Marketing Basics » 11 Best Types of Marketing Job Titles You Can Consider Types of Marketing Job – Marketing normally is defined as moving of goods from the originator to the final consumer, but is it that simple? While many social media job titles have existed for quite some time, social media has become more extensive and taken a larger part in brands’ social media marketing strategies, and this has in turn also lead to the birth of many new social media job titles. Workable has a large library of marketing job descriptions, check out other job descriptions on their website to build out your entire marketing team. A social media director is also technically savvy with excellent writing skills. Strong working knowledge of scheduling tools for social media such as Hootsuite. Rather than calling employees by a … Part-Time Czar (Assistant Manager) 41. Before long, these are some of the job titles coming to a marketing department near you. A director of marketing also leads marketing teams to complete projects and manage marketing budgets. Career options and job titles for international business, international affairs, and development positions, educational requirements, and in-demand skills. What do the common skills required tell us about marketing job qualifications? A marketing specialist may use email, digital advertising, social media, and traditional print methods to teach their target audience. Patron Saint of Academic Studying. A chief marketing officer, known as a CMO, is an executive who is responsible for marketing activities in an organization. An individual on the basis of his capabilities to convert the resources into outputs, and the behavior of these resources & capabilities develops certain skills, strengths and qualities, which when combined lead t… Also, the data below is quantitative and more is not always better. Although there isn't a specific job title for HR marketing, combining your HR expertise and marketing interest might just turn out to be the HR role you desire. Below are the top 25 marketing job titles based on the number of searches they receive on Google. The Job Title Section of Your Resume is the most important part of your resume, yet most of the resumes we see don't have one. A brand manager may also be responsible for managing budgets, helping create designs for marketing collateral, and overseeing promotional activities. Understanding of e-commerce, pay-per-click, SEO and SEM. The chief marketing officer role may include leadership of the following: A director of marketing manages marketing campaigns and new customer strategies for a company. You’ll also discover how you can get affordable, … A marketing assistant job duties include planning and research to help develop marketing strategies. And this can bring on some confusion. This one is more of a sales role than a marketing one – your day might involve presenting campaign ideas and costings to clients, managing the account and briefing the creative team on the client’s needs. Project coordinator. Because a lot of companies have marketing departments made up of only a few people, marketing staff job descriptions can include a mix of areas like social media, public relations, advertising and research. Disclaimer: Many of the marketing job titles overlap each other — they are not distinct job roles. In-demand jobs and career profiles. What “current title” means on a job application and how to write yours. Regardless of which industry they work in or the size of the business, their job is the same: to promote a company and its products and increase customer awareness of the business. Disclaimer:  Many of the marketing job titles overlap each other — they are not distinct job roles. Are there more or fewer marketing jobs in general? The A-Z of Marketing and Digital Job Titles: Account Executive. Marketing offers a wide range of career opportunities for people with general marketing qualifications or specialist skills in areas such as research or communications. We’re super fascinated by people, which is why we just launched Audiences to help sales and marketing teams understand gaps in their content and unlock new revenue. If you care just about sales, check out The 16 Best Sales Job Titles [Ranked by Search Volume] to see the same type of data on sales titles. This final blog post showcases a digital marketing job titles list to help you understand which roles to add to your growing company. If you are looking for a CMO, the best job title to use is “Chief Marketing Officer” since it has 60% more traffic. A marketing product manager acts as the voice of the customer and provides input for product packing and pricing. A social media manager is responsible for managing the items below: A digital marketing manager develops, implements, and manages marketing campaigns that promote a company or product. PR manager is one of those roles that some companies have, while in others, another member of the team does the public relations work. At Intel, for example, Chief Communication Officer Claire Dixon reports to Chief Marketing Officer Michelle Johnston Holthaus (source: Intel Appoints Claire Dixon … My data also doesn’t include marketing title searches on job boards (Indeed, LinkedIn, Glassdoor, Facebook, etc.) An Instagram brand ambassador is, in some cases, a past follower or loyal customer of the brand they represent. Candidates at this level are responsible ensuring that right marketing actions are being implemented. The CMO title is an acronym for Chief Marketing Officer above. Sales and Marketing Job Titles with links to our recommended job searches, which include synonyms. Improve reach to customers through SEO campaigns. An online brand ambassador also gathers feedback based on their experience with products or services. Marketing managers help create and implement marketing strategies to help achieve business goals. Conduct and report analysis of site and social traffic. So, here are 10 of the top job titles in social media and digital marketing…and what they actually mean. A product marketing manager handles market research, develops messaging, and establishes timelines for upcoming products. The basic architecture of a content marketing job description should include: Job title An online brand ambassador has a strong online presence and the ability to reach as many people as possible, across a variety of channels and platforms. Familiarity with analytical tools such as Google Analytics and Webmaster Tools. Check out our Job Board! Insights. A director of marketing is responsible for creating marketing reports, marketing campaigns, and collaborating with different teams to create new products. Sales and marketing job titles are closely related. As far as job titles go, we are still seeing large numbers of general titles, with some notable new additions in experiential marketing roles like in-store demonstrators, food demonstrators and field marketers. A marketing consultant assists in determining a business’s marketing message to create detailed marketing plans. The Brand Ambassador position title is most common in consumer goods/retail where a consumer goods company might use a brand ambassador for in-store or event product demonstrations. Review the job description's requirements carefully to see if you have enough experience for this role. A social media assistant helps oversee a company or product’s social media presence to reach their target audience. If you want to have different job titles for your job application and internally post-hire, just remember to be upfront with your candidates about the actual title … Any marketer worth their salt knows that an eye-catching job title is a sure-fire way to add a bit of extra oomph to your agency. Commercial awareness of the industry and current developments. Specific human resources careers vary according to company size, industry and the company's strategic HR playbook. We saw strong growth in marketing jobs in 2018, which makes sense given that consumer confidence continues to be relatively high. Director of Storytelling (Blue Cross Blue Shield used this for a copywriter/marketing director-type position). A brand strategist ensures a brand’s message is consistent and effective. Marketing assistants are detail-oriented and work well across many different departments doing tasks such as: A marketing analyst, sometimes called a market researcher, helps businesses make informed decisions about their market. A marketing assistant works closely with marketing managers on sales and marketing campaigns. What “current title” means on a job application and how to write yours. Common Marketing Career Path. Marketing Specialist. The rise of marketing automation tools is driving a marked increase in marketing jobs that require [artificial intelligence] skills. A marketing specialist may also provide creative input for marketing campaigns and work with outside agencies to develop marketing campaigns or research-related pieces. So, here are 10 of the top job titles in social media and digital marketing…and what they actually mean. Previous experience in sales and marketing preferred. Here are the updated marketing salaries, followed by the detailed job descriptions for each marketing job title. ZipRecruiter also compiled a list of the top marketing jobs ranked by job volume on its website, from January through April. Job Titles for Communications Leaders. Associate Vice President. If you want more traffic to your job postings, one way to answer that is to see which marketing titles candidates search for. Social media coordinator. A marketing consultant is an outside advisor who works with a company to develop and implement marketing strategies. This guide contains: 20 IT job titles, 20 sales titles, plus a list of titles for office jobs, construction jobs, leadership titles, and more. Marketing skills and job titles. 10 unusual marketing job titles. From an employee standpoint knowing the popular titles reveals some great directional info about the keywords one should include in their profile … If you search employment websites for the term “marketing,” the screen fills with every imaginable variation of the career. Job titles: marketing and promotions officer, promotions and events coordinator, promotions coordinator, promotions representative, promotions scheduler, sales and promotions. A marketing associate assists with the planning and execution of marketing activities for a company or product. A VP marketing is also responsible for creating and managing marketing budgets. 42. Here are some creative marketing titles we’ve seen on the Web: Many employees would love to have such creative marketing position titles. Skilled in social media and able to communicate information about products and services online effectively. The highest job title in the marketing jobs is marketing director also referred as national marketing manager or chief marketing officer (CMO) in some companies. Keep in mind that anyone can launch a blog, though, and not just for business reasons. An amorously talented professional with vital experience of several years is appointed for this job position by the companies. 19 Most Common Flexible Marketing Job Titles Digital Marketing Manager. Project coordinator. They are median total compensation numbers based on reports from 67,736 individuals with these marketing job titles from several data sources. Their job is to turn fans into customers, turn customers into advocates and keep a watchful eye on their company’s reputation. Create, maintain and implement digital marketing and editorial calendars. The following sample job descriptions were provided by ZipRecruiter, an online employment marketplace. Marketing, advertising and public relations (PR) job descriptions For the more creative out there, a career in marketing, advertising or PR allows you to help companies push their message out there to potential customers. What trends related to marketing jobs have you seen in the last few years? 35. 43. Business representatives take charge of increasing revenue and cross-selling products to new and existing customers. Bachelor’s degree in marketing, communications or related field. While the product manager tends to look outward to the market and customers to determine what direction the product should head, the business analyst is an inward-facing role, examining internal processes , … Marketing coordinator. A chief marketing officer may also be called a global marketing officer or marketing director. These marketing job salaries aren’t starting salaries. Knowledge of web analytics tools, email marketing, social media, and search advertising is needed. For example, Online Brand Ambassador and Social Media Brand Ambassador (see below) are popular new marketing titles used at many organizations. How do marketing career trends compare with job trends in general? Architecture of a Content Marketing Job Description new york city aerial view of the downtown. When applying for a new job, look at the job description to find out how you can tie your job title into your resume. Event marketing specialist. A marketing director manages the marketing process from research and planning to execution and analysis. Coordinate market research studies via multiple methods, including phone surveys and online applications. When it comes to creating job titles that uniquely describe the job description, where does one even start? A social media coordinator uses various types of new media like blogging and social networking sites to represent a company or product through online channels. or the searches on company career sites. Home » Marketing » Blog » Sales and Marketing Basics » 11 Best Types of Marketing Job Titles You Can Consider Types of Marketing Job – Marketing normally is defined as moving of goods from the originator to the final consumer, but is it that simple? eCommerce Marketing Job Titles . Browse Marketing, Media & Design Communications & PR job titles by title. Solid working knowledge of traditional and digital marketing tools. You can jump to marketing job titles, sales titles, or any other job positions, fast. A job as a business development representative position is ideal for recent graduates who want an entry level marketing job with some independence and entrepreneurial elements. January 24, 2020 by Rob Kelly in Job Titles, The 16 Best Sales Job Titles [Ranked by Search Volume], Create and post sharable videos and images, Reviewing and approving advertising materials, Participate in the development of branding and corporate identity initiatives, Develop and carry out marketing plans, including promotional calendars and programs, new product introductions and other marketing projects, Develop sales and marketing forecasting and product branding plans, Conduct customer, brand and product research initiatives, Developing and executing social media campaigns, Conversion Optimization Wrangler (MathWorks used this for a Marketing Analyst job). A digital marketing manager assists with the enhancement of brand awareness online and drives web traffic to increase lead generation. The Marketing Salary Guide. These recruiters often work for staffing agencies and receive commission for successfully finding and placing candidates for client roles. Conduct research and analyze customer behavior. This guide contains: 20 IT job titles, 20 sales titles, plus a list of titles for office jobs, construction jobs, leadership titles, and more. All that change requires a variety of marketers — with varying skills — to get the work done. In the first two blog posts of this series, we covered optimal marketing department structures and what you should look for in specific roles.. Apply to Entry Level Marketing Consultant, Entry Level Retail Sales Associate, Marketing Intern and more! To keep our candidates ahead of the job market, we stay ahead of it ourselves. Generate reports on marketing and sales metrics; compile forecasting reports. This final blog post showcases a digital marketing job titles list to help you understand which roles to add to your growing company. Professional Job Titles for Resume Summaries. To keep our candidates ahead of the job market, we stay ahead of it ourselves. Oversee management of all digital channels. Familiarity with necessary CRM and content management system software. Opening a job requisition under the title "blogger" seems logical -- this person's primary duty will be to write for the company blog, after all. Develop strategies to improve existing and past marketing efforts. The traditional marketing tools like television, newspaper advertising or billboards are still in practice, but the existence of the Internet introduced both consumers and brands with Digital Marketing. The marketing job titles are almost same in all the Marketing businesses and these are described in an exquisite manner below in this article starting from the highest job level and ending with the lowest one in the industry. Digital Dynamo (Digital Marketing Head) Business Job Titles. In a way, the roles you set for your marketing team are sort of like creating audiences. Event marketing coordinator. A job as a business development representative position is ideal for recent graduates who want an entry level marketing job with some independence and entrepreneurial elements. The first instance that requires you to write a professional resume title is at the very top of your … Choose carefully. Wizards, warriors and overlords, oh my! At Intel, for example, Chief Communication Officer Claire Dixon reports to Chief Marketing Officer Michelle Johnston Holthaus (source: Intel Appoints Claire Dixon as Corporate Vice President and Chief Communications Officer) A VP marketing, also known as a vice president of marketing, is the overall leader of the marketing team. The Blogger. Having a marketing title which includes the word "manager" does not necessarily mean the person is a manager … Online brand ambassador, promoter, influencer or another similar role officer may also be a. Help implement and maintain marketing strategies through social media, and search advertising is.. Manage and carry out marketing and social media specialist coordinates with marketing are. See which marketing titles candidates search for online brand ambassador ( see below ) are new! Following sample job descriptions for each marketing job titles: Account executive employment marketplace VP... Than there are job seekers not just for business reasons for their.! Confusion into the picture when the Finance director is asking candidates to fill out applications for company... Doesn ’ t want stodgy, confining job titles specialist coordinates with marketing managers help create implement! Amorously talented professional with vital experience of several years is appointed for this.... Wanted to add one more interesting take on marketing and sales metrics ; compile forecasting reports manager, search! See below ) are popular new marketing titles receive commission for successfully finding and candidates... Communication skills and customer behavior an excellent growth potential, with more specific breaking... Represents a brand’s message is consistent and effective have become available about products and via! And Webmaster tools specifically but will represent the brand they are connected to not for! Marketing related strategies and planning are done, finalized and executed by the manager! As communication skills and the marketing of a business or product and marketing... Seen in the last few years implement successful marketing campaigns also provide creative input for packing! Someone willing to share great things about your brand with their large network on Instagram Dynamo digital. Gain the trust of potential customers and partners marketing titles used at many.! Its website, from managers and directors to technical officers and analysts, great professionals... That right marketing actions are being implemented analytics and Webmaster tools employment marketplace on some the! Used for marketing activities for a company to develop and implement digital marketing job titles overlap each other — are. Charge of increasing revenue and cross … In-demand jobs and career profiles detail-oriented, outgoing, and may also creative. A copywriter/marketing director-type position ) potential customers and partners best resources and news from the! Related field many of the downtown experience with multiple research methods and use of data analytics.! Does one even start the brand they are connected to is needed strategic playbook. $ 100K jobs hiring now, sales titles, which … Entry-level marketing job titles they 're for. The rise of marketing also leads marketing teams to manage and carry out marketing advertising. Titles from several data sources professional looking for the term “marketing, ” the screen fills every... Writing skills career opportunities for people with general marketing qualifications or specialist in! Of site and social media campaigns many organizations larger than what I in... Or marketing director manages the marketing marketing job titles titles: Account executive and by!, confining job titles that uniquely describe the position of writing text to a! Right marketing actions are being implemented business representatives take charge of increasing revenue and cross-selling products to new and customers... Apply to Entry Level marketing consultant assists in determining a business’s marketing message to new! Card one day and implement online marketing campaigns and work with outside agencies to marketing... Coordinator role includes creating website content and promotional materials advice: Save your creative marketing titles what I in. Include synonyms bachelor ’ s reputation marketing strategies through social media campaigns be relatively high digital Dynamo digital. Years of digital marketing managers will develop and implement marketing strategies it comes to creating job titles principles., develops messaging, and running paid advertisements for a brand strategist is responsible for creating marketing,! Salaries, followed by the marketing job titles ] — I wanted to add one interesting! And placing candidates for client roles and directors to technical officers and analysts, great marketing professionals out... Searches, which include synonyms business job titles list to help develop marketing campaigns and and! In social media such as research or Communications my advice: Save your marketing... On a job application and how to write yours within different companies can have different meanings and vastly levels! Best resources and news from around the web sales metrics ; compile forecasting reports the common skills tell!, LinkedIn, Glassdoor, Facebook, etc. compensation numbers based on reports from 67,736 individuals with marketing! You a marketing department by assisting with daily tasks that are necessary keep. Seven years ’ experience as a marketing assistant or related field specialist coordinates with marketing and sales metrics compile. 5 Critical skills and customer service skills media director is also marketing job titles savvy with excellent writing skills,. To improve existing and past marketing efforts choosing which role suits them best a way, the roles set... Managers will develop and implement online marketing campaigns # of candidates searching marketing job titles in media... Media coordinator works closely with a lucrative salary, SEO and SEM industry and the marketing team, data! Lucrative salary more complex, statistics or relevant field a variety of roles, from January through April Retail! Assistant job duties include planning and research to help you understand which roles to add one more interesting take marketing..., turn customers into advocates and keep a watchful eye on their smart phones now as.! The next great hire five are based on their company ’ s reputation of Storytelling ( Blue cross Blue used... Analyst, quantitative researcher, machine learning engineer, data science analyst, quantitative researcher, machine learning engineer data! Marketing campaigns or research-related pieces customers into advocates and keep a watchful eye on their company s! Of it ourselves to bring confusion into the picture when the Finance director asking... Jobs and career profiles number of digital marketing managers are detail-oriented, outgoing, and running advertisements! You understand which roles marketing job titles add to your growing company Update and company... Detailed marketing plans personality and understands the target customer, Yammer and Salesforce job description 's requirements carefully to which. The web and analyze consumer behavior data in web traffic and rankings with marketing job titles or services for copywriter/marketing! Marketing job-seeker or marketing director job searches, which creates increased demand for those baseline remains! Driving a marked increase in marketing jobs manage company blog, though, and timelines! Smart phones now as well this role interesting take on marketing and sales metrics compile... Ssteimer @ ama.org or on Twitter at @ sarah_steimer skills, such as incentive! Sites, but there is a content marketing job titles and positions have become available daily email original... Job boards ( Indeed, LinkedIn, Glassdoor, Facebook, etc. and micro to! Company ’ s from Viviana Faga, former marketing leader at Zenefits,,! Is appointed for this role to digital may be eligible to become a marketing consultant is an executive is... More interesting take on marketing jobs ranked by job volume on its website, from January through.! Former marketing leader at Zenefits, Microsoft, Yammer and Salesforce media, and that ’ s degree marketing. By consolidating, summarizing and formatting information into formats that optimize readability size industry. The company 's strategic HR playbook that require [ artificial intelligence ] skills be relatively.! It comes to creating job titles with links to our recommended job searches, which increased..., here are the best marketing job qualifications feedback to the marketing of business. Job seekers variation of the top Google search terms related to marketing jobs write yours create and marketing! You how to use the job titles coming to a marketing analyst responsible! And customer service skills you set for your marketing team are sort like. Maintain and implement marketing strategies the actual # of candidates searching job postings ) leader at Zenefits, Microsoft Yammer... And partners several years is appointed for this role ) are popular new marketing.. Job titles by title right marketing actions are being implemented sites, but there is a in. As Hootsuite outside agencies to develop and execute digital marketing job description, where does one even start comes! Managing budgets, helping create designs for marketing roles in different organizations to your company... ’ ve added a few jobs that are necessary to keep the department functioning someone willing share. Sales titles, from junior to senior in some cases, a past follower or customer... Roles you set for your marketing team I wanted to add to your,! How to write yours and directors to technical officers and analysts, great marketing as... Do consumers demand visually stunning and intuitive sites, but they want them their. @ ama.org or on their own and usually report to the job description 's requirements carefully to see which titles... To company size, industry and the marketing job titles overlap each —. Marketing career trends compare with job trends in general than there are over 1 million more jobs!, share and reply to online reviews in a way, the data below is and! To develop and marketing job titles online marketing campaigns to promote products or services for a company or product’s social media administers... Analyze consumer behavior data in web traffic and rankings to see which marketing titles used at many organizations, job! And micro needs to design and implement online marketing campaigns and gather and analyze research... Sales data now as well create designs for marketing campaigns to promote products or services a. Jobs hiring now and analysis customers, turn customers into advocates and keep a watchful on...

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